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Establishing a collaborative
service network encompassing embedded services,
manufacturers, distributors, retailers, suppliers,
and logistics providers helps connect each
customer with the right capabilities to maximize
customer loyalty and profitability.
The main sections (or nodes) of a service
network are :
Embedded Computers - equipment
combined with next-generation wireless networking,
providing information exchanges for fleet
management and predictive maintenance.
Customer Portal – provides a
single personalized access point to multiple
aftermarket content sources, services, and
applications.
Bi-Directional Communications
- facilitates better logistics, enabling
a reduction in inventories and improvement in
customer response time. Manufacturers must know
what factors make the dealers successful. Dealers
must upwardly share the needs of customers.
Distributors must anticipate future demands so
they can plan their businesses accordingly.
Suppliers must know the manufacturer’s demands and
they must respond with details of their capacities
and constraints.
Dealer Service Centers -
manages parts, repair orders, field dispatching,
and contracts for warranty and service.
Service Logistics and marketing
- supports the manufacturer to coordinate
all service activities to improve customer loyalty
and profitability.
By maximizing the effectiveness of these
sections or nodes of a service network,
organizations are able to deliver total solutions
to customers that differentiate their offerings
from competitors.
The seamless extension of the service network
across organizational boundaries brings
operational efficiency, quicker response to
customer needs, and service collaboration across
all customer touch points. The result is
maximization of the customer’s lifetime value. |